Distilling the influences of both her Arab & Indian lineage, Hakanah Rathi, 20, a recent graduate from Republic Polytechnic fused two styles to produce a clothing line that stands out from the rest.
Preview of some of Linhad's collectionLINHAD’s designs focus on the brightly coloured and cosmopolitan South Indian influences with a touch of modesty and elegance from the Arab culture. She felt that combining the two styles is like squeezing the two ends of a spectrum as they differ greatly from each other, but upon successfully doing so it creates a design that not only retains the essence of two cultures but is fresh and chic which allows it to be worn for different types of occasions.
The Pastile Kaftan Set in pastille purple.
What led her to this start-up was her curiosity since young on why during Hari Raya everyone dons the same type of outfits and dresses when they have many other options to choose from. She felt that Hari Raya fashion trends can be further explored and expanded rather than restricting yourself to just one style.
Confidently strutting in their Shanaya Set.
Despite the stiff competition in the fashion industry, she set aside her skepticism as she believes that clothing styles are now becoming too general and similar to each other which makes a great opportunity for independent designers to show off their works and style which could garner the attention of citizens who have a strong sense of individualism.
After positive feedback from friends and family alike, she released her first collection which is filled with various styles and fabric which includes the Kaftan, Shanaya and more that have traditional appeal with modern vibes to each piece.
Do keep a look out for the next collection this upcoming November!
For more details visit,
Web: http://linhadfashion.wix.com/home
Instagram: LinhadFashion
Fb: Linhad